about-us

Welcome to mCaffeine SHADES!

Conceived in the chaos of everyday life, SHADES was born from real moments. In a cab, as a woman pulled out a compact for a quick touch-up. In a club’s washroom, where women reached for that one product to become their lipstick, blush, and eyeshadow for the night. It's makeup that’s - Whenever. Wherever. Wearable!

Inspired by women on the move, our makeup is designed to be quick, easy, and anything you want it to be.

A pop of color for your lips and cheeks? We've got you.

Need a flawless base that lasts? We can help.

Smoky eyes that turn heads? Let's do it.

Just a touch of mascara to brighten your day? We hear you.

Join us and let your makeup be the punctuation to your journey, a reflection of your ever-evolving narrative.

Founder’s Note:

"I created mCaffeine Shades because, like you, I juggle a million things, and the last thing I need is makeup that quits before I do. Conceived in the chaos of everyday life, SHADES was born to deliver long-lasting, high-performance, multi-tasking formulas that let us conquer the day (or night!) without constant mirror checks or mid-day touch-ups. Inspired by everyday heroes, dreamers, and creators, SHADES offers makeup that’s Whenever, Wherever, Wearable, and made for comfort wear. Your story is unique, and your makeup should be too. So explore, experiment, and tell the world who you are. Here’s to makeup that makes you feel Comfortably Confident in every SHADE of You!"

With Love, Vaishali Gupta Co-Founder & Chief Growth Officer mCaffeine

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